About us

As a global leading LED display solution provider, we design and develop LED display control solutions for a variety of market applications including entertainment, digital signage and rental.

Corporate Profile

Novastar, a global leading LED display solution provider, designs and develops LED display control solutions for a variety of market applications including entertainment, digital signage and rental.  

With 44 branches serving more than 10,000 corporate and retail clients worldwide, NovaStar has been continuously strengthening our innovation, manufacturing and support capability. Our product line ranges from LED display synchronous control system, LED display point-to-point calibration system to cloud-based management services. We have proudly served both corporate and retail clients ranging from the Beijing 2008 Olympic opening ceremony, concerts to digital advertising signage. NovaStar supports enables our worldwide clients to optimize productivity and business performance. 

NovaStar commits to pioneer innovative technology in LED display control and has been offering products with exclusive proprietary intellectual property rights identified as industry standard. Our goal is continue to create value for our clients with pioneer technology, tailored solutions, user-friendly products and professional support.

Time Line

2008

  • First generation of Novastar’s Synchronous Control system N100 was installed on the 3,400 m2 main screen on Morgan Plaza for 2008 Beijing Olympics – which is still operating in its full functionality till today. 
  • NovaStar Technology established in Xi’an, China, specializing in LED display synchronous control system.

2009

  • NovaStar’s second generation synchronous control system N2 was launched in February ​
  • NovaStar provided complete package including control system and point-to-point calibration services for Beijing Dinghao Plaza’s 1,200 m2 giant-sized screen ​
  • NovaCLB brightness calibration system launched in December

2010

  • NovaCLB RBG color calibration system launched in December 
  • NovaStar provided complete service and calibration for Turkey Central Stadium’s 800 m2 LED display  
  • NovaStar was awarded “Excellent Innovative Company” 

2011

  • NovaStar’s intellectual LED display control system was granted first place in Xi’an most advanced high-tech companies
  • New R&D, Customer Support and Sales branch was established in Shenzhen, China to better serve and support LED manufacturers.
  • M3 Series launched in October, which established a solid basis for the future of Nova’s control system

2012

  • NovaStar dominated the LED rental market with 80% market share in China by December 2012 
  • New branches was established in Beijing and Shanghai to better serve clients in south-east and north-east China

2013

  • NovaStar launched revolutionary asynchronous full-color control system with market applications in advertising and information sharing  ​ ​​
  • Statistics had proven over 95% of calibration service was done using Nova’s system within Greater China Region ​​
  • Cloud-based control platform NovaCloud launched in June

2014

  • NCE – Nova Certified Engineer program launched ​
  • Novastar was recognized as “top 50 fastest growing company” according to Deloitte China. ​​
  • New branch locations established in Middle-east and South-east Asia

2015

  • Complete new line of products launched including NovaPro HD, V900, multimedia player and VP200, setting new standard and sales record for the industry
  • 74 certified and registered distributer channels
  • Recognized as “Most Strategic Emerging Innovative Company”

2016

  • NovaStar Control System reached 50% market share worldwide, with trusted product and proven support quality  
  • NovaStar illuminated more than 20 LED displays for the 2016 Rio Olympic games   
  • Novastar’s new product launch event was held in 7 different cities, attracted more than 1800 attendees