About Us

As a global leading LED display solution provider, we design and develop LED display control solutions for a variety of market applications including entertainment, digital signage and rental.

Corporate Profile

NovaStar, a global leading LED display solution provider, designs and develops LED display control solutions for a variety of market applications including entertainment, digital signage, and rental.  

With 37 branches serving corporates and retail clients worldwide, NovaStar has been continuously strengthening our innovation, manufacturing, and support capability. Our product line ranges from LED display synchronous control systems, LED display point-to-point calibration systems to cloud-based management services. We have proudly served both corporate and retail clients ranging from the Beijing 2008 Olympic opening ceremony, concerts to digital advertising signage. NovaStar supports enables our worldwide clients to optimize productivity and business performance. 

NovaStar commits to pioneer innovative technology in LED display control and has been offering products with exclusive proprietary intellectual property rights identified as the industry standards. Our goal is to continue to create value for our clients with pioneer technology, tailored solutions, user-friendly products, and professional support.

Time Line


  • First generation of NovaStar’s Synchronous Control system N100 was installed on the 3,400 ㎡ main screen on Morgan Plaza for 2008 Beijing Olympics
  • NovaStar Technology established in Xi’an, China, specializing in LED display synchronous control system.


  • NovaStar’s second generation synchronous control system N2 was launched in February.
  • NovaStar provided complete package including control system and point-to-point calibration services for Beijing Dinghao Plaza’s 1,200 m2 giant-sized screen.
  • NovaCLB brightness calibration system launched in December.


  • NovaCLB RBG color calibration system launched in December.
  • NovaStar provided complete service and calibration for Turkey Central Stadium’s 800 m2 LED display.  
  • NovaStar was awarded “Excellent Innovative Company”. 


  • NovaStar’s intellectual LED display control system was granted first place in Xi’an most advanced high-tech companies.
  • New R&D, Customer Support and Sales branch was established in Shenzhen, China to better serve and support LED manufacturers.
  • M3 Series launched in October, which established a solid basis for the future of Nova’s control system.


  • New branches was established in Beijing and Shanghai to better serve clients in south-east and north-east China.


  • NovaStar launched revolutionary asynchronous full-color control system with market applications in advertising and information sharing. 
  • Cloud-based control platform NovaCloud launched in June.


  • NCE – NovaStar Certified Engineer program launched
  • NovaStar was recognized as “Top 50 Fastest Growing Company” according to Deloitte China.
  • New branch locations established in Middle-east and South-east Asia.


  • Complete new line of products launched including NovaPro HD, V900, multimedia player and VP200, setting new standard and sales record for the industry.
  • 74 certified and registered distributer channels.
  • Recognized as “Most Strategic Emerging Innovative Company“.



  • NovaStar illuminated more than 20 LED displays for the 2016 Rio Olympic games.   
  • Novastar’s new product launch event was held in 7 different cities, attracted more than 1800 attendees.


  • November – Nova World Tour 2017 – USA – Launch event held in Atlanta.

  • November – LED remote publishing and monitoring cloud solution is recognized as a 2017 “Outstanding Cloud Service Solution” by China’s  Information Technology Service Industry.


  • July – NovaStar supports match displays at the World Cup in Russia, helping viewers witness the victory of a new world champion.

  • October – NovaStar’s VNNOX Cloud Publishing System receives authentication as a level-3 “Safe Information System” Product from the Ministry of Public Security, one of very few LED industry products to receive this authentication.

Stadium Luzniki at Moscow, Russia


  • August – Nova World Tour 2019 – South Africa – Held the “NovaStar is There” launch event in Johannesburg, the first offline event in South Africa.

  • July – Nova World Tour 2019 – Korea – Held “NovaStar is There” launch event in Seoul.

What Our Customers Say